So many reasons... Since you're reading this, you're probably already interested in using a jingle to promote your product or business. But if you're still making up your mind, here are just a few of the many reasons why jingles are the time-honored way to make your advertising dollar go farther. Major companies use them. Not that this should convince you... but it's worth noting that global companies like McDonald's and Pepsi, which can afford any kind of advertising, consistently use jingles! America's largest companies use jingles because they work. Jingles create a positive impression and reinforce it through repetition. And people just plain like them. A jingle keeps on selling long after it's first heard. Can you sing the tune to "We love to see you smile" or "The joy of cola"? For that matter, how about "I'd like to buy the world a Coke... It's the real thing!" How long ago did you first hear that? Any time you sing (or even hum) a jingle, you're proving that jingles keep on selling long after a first hearing. A good jingle sets up shop in a listener's mind and reinforces your name and your selling points. When the customer sees your name (in a store or in print), the jingle plays again in their mind, and the message is reinforced again! In this way, you get more for your advertising dollar because a single spot lasts longer. Your competitors may not take advantage of this technique: you can. A jingle creates a positive impression. People like music; they like to sing. They associate music and singing with happiness, excitement, and fun. There is no faster way to create a positive impression for your product or business than to place its name in the "hook" line of a well-crafted jingle. That's why people just plain like jingles -- and remember them years, even decades, after a first hearing. Singing makes people happy! Jingle spots get preferential placement on radio. Radio stations exist to play songs. If your radio spot is a jingle (instead of a simple voiceover or canned music), the station is very likely to move it to the beginning of the lineup when they break for commercials. This helps you in two ways: First, psychologists have proven that people remember the first thing they hear (known as "the primacy effect"). Second, in this modern age, everyone's finger is only a few inches from a remote control or Seek button. Your well-crafted jingle can catch them before they change the station or channel -- and get them singing your company name. A plain radio spot, coming later in the ad lineup, would go unheard! JingleStudio gives you a free demo customized to your business. This last reason is specific to jinglestudio... but it's a good one. When you call or email us, we'll ask you for the name of your business, the style of music you want to hear, and a few key words such as selling points or a slogan. We will write and record a demo just for you, and send it to you on CD -- or you can download it to your computer. You cannot lose -- the demo is free and there is no commitment on your part. And if you like the demo, we're in business! Back to top